Use of Technology and Neuroscience to make brands grow in a reasonable timeframe and serious cost optimisation.Â
It’s not all about the numbers
You can ask any kid or startup agency and they can get you thousands of followers in a few days for a few bucks. Then you’ll realise that most followers are far away from your target audience. This not only damages your brand, and increases the costs of sales because your followership is polluted and the algorithms will take your budget, but you incur a serious risk to have your social media accounts suspended.
ItalCham helps organisations of all sizes (public and private) as well as personal brands, politicians, and celebrities to reach their maximum brand exposure with real people who are relevant to the brand.
We’ve been doing this for a while, so we learned a trick or two to optimize the budget of our clients and maximise every cent to get more brand exposure.
The Social Media hidden resourcesÂ
At ItalCham we have dedicated account managers from the major platforms: Meta (Facebook and Instagram), Google and YouTube, LinkedIn, Twitch, etc.
This allows us to be extremely sophisticated in the use of the platforms for organic and paid reach.
We’ve been with all these platforms since they started and our experience allows us to share with our clients, strategies that are not common knowledge, for example, increase followers without “buying’ them but rather attract the right audience and grow your brand popularity with the people you want, in any industry.
[PICTURE: ItalCham represented in Germany by our- founder Simone Zanetti at the TikTok booth]
The ItalCham social media iceberg
Social media done right has been a great asset for our clients, but that’s just the tip of the iceberg. With our methodology, A.I., and modern technologies it is possible today to accelerate not only brand awareness but be as specific as targeting people that would remember the brand or clients that would most probably use their credit card with our brand. We help organizations in 3 phases:
- brand recognition and recall
- brand association
- brand loyalty
The first tactic increases the number of people aware of your brand. It’s excellent to expand awareness and recognition of your business but most of all it helps build a population of users that you can re-target online.
Brand association and loyalty make people more willing to pay a higher price for your products or services, just because they carry your brand.
How can we help?
Sometimes all it takes to change your business is one good contact. We'd like to think we can be that relationship for you like we've been for many other organisations around the world.
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Organizations we had the pleasure to work with
